Template name: Unresponsive or Cold Prospect

Email subject line:  Are you still in the market?


{First Name},

I take my job very seriously and know that my emails may be hitting your spam folder. If you are in fact getting these messages, please let me know. Respond and say:

Y for I'm still in the market.

N for I'm not in the market.

I look forward to your reply and hope this is not lost in space!

Best,

{Sales Rep. Name}


















Template name: No Email or Phone Response

Email subject line: You're tough to reach!

Hi {First Name},

We have been trying to contact you in regards to your next vehicle. So far we have not been able to reach you.

I am not interested in bothering you with pesky emails, I am just wondering what we can do here at {dealership.name} to make your auto shopping experience as easy as possible.

Please call me or email me back so I may further assist you in saving money on your next vehicle purchase.

Thank you,

{Sales Rep. Name}



















Template name: Appointment Confirmation

Email subject line:  Appointment Confirmation

{First Name},

I'm sending this email to confirm our appointment on (APPOINTMENT DATE AND TIME). I've scheduled a dedicated time slot for our appointment and look forward to assisting you.

If you would like driving directions feel free to call me or visit:

{dealership URL}

Sincerely,

{Sales Rep. Name}





















Template name:  Birthday email or card

Email subject line: Happy Birthday!

Dear {Full Name}, 

Happy Birthday from your friends at {Dealership Name}! We hope you'll think of us when it comes time for your next car purchase. We hope you have a great birthday! 

Sincerely,

{Sales Rep. Name}, and all your friends at {Dealership Name} 

























Template name: Purchase Congratulatory email or letter

Email subject line:  Congratulations on Your {VEHICLE}

Dear {First Name},

Congratulations! On behalf of everyone at {dealership name} , we want thank you for choosing us for the purchase of your new {VEHICLE}.

We are committed to providing you with the highest level of customer satisfaction possible. If for any reason you have questions or comments, we are delighted to hear from you. Call or email me at the information provided below. You can expect us to respond to you within hours.

Again, thank you for your patronage. We look forward to a long lasting relationship.

Sincerely,

{Sales Rep. Name}


















Template name: E-lead auto reply

Email subject line: Thank you for your inquiry 

Thank you for your recent inquiry.

{Dealership Name} is committed to providing you with the highest level of customer satisfaction possible. A Sales Professional will be contacting you shortly. If for any reason you would like immediate assistance please contact us below.

Again, thank you for your inquiry. We look forward to serving you.

Sincerely,

{Sales Rep. Name}






















Template name:  Cold lead follow-up

Email subject line:  It's been a while!

Dear {First Name},

It has been a while since we have talked to you. We have a great selection of {vehicle type} in stock right now and I would love to help fulfill your need in purchasing a new vehicle.

You can preview our vehicles at {dealership URL}  to see if anything catches your eye, but I am happy to show you around the lot, too. Let me know some times that work for you and I can set you up with an appointment.

Thank you again for your consideration and interest.

Sincerely,

{Sales Rep. Name}


















Template name: 1 year anniversary email or letter

Email subject line:  Happy Anniversary!

Dear {First Name},

Happy one year anniversary!

We hope your vehicle has been a source of joy for you.

I just wanted to check in and see if you needed us for anything.

Please don't forget that I am always available to you, you can reach me at {sales email} or call me at {phone number}.

Also if you wouldn't mind, when your friends ask where you got your great car, please put in a good word for me, I'll do my best to prove worthy of your recommendation.

Sincerely,

{Sales Rep. Name}
















Template name:  2 year anniversary email or letter

Email subject line:  Happy anniversary!

Dear {First Name},

Happy second anniversary!

Wow, can you believe it has been two years already?

Keeping your vehicle as good as it was the day you bought it is important to me.

I am always available to you, so please don’t hesitate to contact me for your anything.

I continue to need your help in putting in a good word for me to your friends and family, I would love to be a part of putting them into their dream car.

All the best,

{Sales Rep. Name}
















Template name:  3 year anniversary email or letter

Email subject line:  Happy anniversary!

Dear {First Name},

Happy third anniversary! I thought this would be a great time for us to reconnect and discuss some options for your future vehicle needs. If you are interested in scheduling an appointment, please contact me by replying to this email or call me anytime.

I really hope I get the pleasure of working with you again.

All the best,

{Sales Rep. Name}






















Template name:  Test drive invitation email

Email subject line: Let's set up a test drive

Dear {First Name},

I just wanted to take a minute to thank you for expressing interest in one of our vehicles.

Here at {dealership name}, we take pride in offering our customers a good quality vehicle at a great value. I would like to set up a time that would be convenient for you to come in and test drive the vehicle to ensure that it meets your needs.

If you have any further questions on the vehicle or if I can be of any further assistance, please do not hesitate to contact me at {email} or call me at {phone number}.

I look forward to hearing from you soon and have a great day.

Sincerely,

{Sales Rep. Name}















Template name:  No return call email or letter

Email subject line:  You're hard to reach!

{First Name},

I know you are an extremely busy person who doesn't have time to waste. So I'll get right to the point.

I have tried to reach out to you by phone, even left a few messages. I understand the importance of time so please let me know what the best time to reach you.

I'll be sure to call you in the time frame that best works for you to set up an appointment to test drive one of our vehicles.  Of course you can reach me anytime at {phone.number} or {email}.

I look forward to speaking with you soon!

Regards,

{Sales Rep. Name}
















Template name:  Referral request email or letter

Email subject line: Thank you! Would you recommend us?

Dear {First Name},

I want to take this opportunity to say thank you for buying your car from me. I hope you will have a long and pleasant association with your automobile, and {dealership.name}.

I would like to ask that if you know of any family or friends that are looking for a quality new and pre-owned vehicle, you refer them to me and {dealership name}. I will be happy to reward you.

Again I would like to thank you for your business, and assure you that I am here to assist you, should you have a circumstance with your car that requires attention.

Many thanks.

Sincerely,

{Sales Rep. Name}















Template name:  Reply to inquiry on specific vehicle email or letter

Email subject line:  Let's talk about the {Vehicle}

Dear {First Name},

I want to thank you for your interest in the {Vehicle}. {dealership name} has a variety of quality new and pre-owned vehicles in stock.

I would very much like to show it to you in person and to discuss how I can help you fulfill your needs in purchasing a new vehicle.

Please call me at {phone number} or send a note to {email} when it is convenient for you to come by.

Thank you again for your interest.

Sincerely,

{Sales Rep. Name}


















Template name:  New salesperson introduction letter


Dear {First Name},

I would like to introduce myself as your new Sales Professional for {dealership.name}.

As you know, {dealership.name} has long been known for excellent service and attention to detail. To make sure that customer needs are being met, representatives like me are continually updated and trained on new products that can help you. We are committed to giving you the kind of customer service that you need and expect.

We have many quality new and pre-owned vehicles in our inventory. We might have the one that is right for you or someone you know. I would like to set up a time for you to come in and check out our inventory. Please feel free to call, email me, or just stop by to say hello. I would be more than happy to assist you in any way.

Sincerely,

{Sales Rep. Name}















Template name:  Service thank you email, letter, or postcard

Email subject line:  Thank you for choosing us to service your vehicle!

Dear {First Name},

Thank you for choosing {dealership name} for your vehicles service needs. We are confident that you will be very satisfied with the service we provide.

As your needs change, we will be happy to help you evaluate those needs and offer you the services that will help you. 

If you have questions, please contact us at {service phone} or {service email}.

Sincerely,

{Service Rep. Name}









